What do all of the following phrases have in common?...

"Six minute abs!"

"Turn fat into muscle!"

"Increase your metabolism by taking this!"

"This is a great 'toning' exercise!"

"Lose 30 pounds in 30 days!"

"Target the fat around your belly, hips, and thighs!"

I'll give you a hint...1st word starts with a "B", second with an "S". Bogus, shortsighted claims like these are everywhere in the fitness & performance industry. They can make training, setting goals, and staying motivated very frustrating, not only for athletes, but coaches and gym owners alike! The most bonified, substantive claim that can be made about reaching goals, training hard, staying motivated & getting results is that it is hard, sometimes painful, and always will require sacrifice & compromise. However, those claims are not very marketable...so chances are you won't see, hear, or read them in many places. You're more likely to hear them from a seasoned coach, see them in a quality gym, or feel them amongst a supportive class that has reached performance milestones while training together. The key to overcoming the pain, sacrifice, and compromises required to reach your true fitness & performance potential is knowledge, support, and being real & honest with yourself. So, in your fitness pursuits think about tuning your B.S. meter, and steer clear of products and services that claim that the road is easy, fast, and only costs 3 easy payments of $19.95!